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Briefing: To call attention of our consumers in a saturated market of shampoos to treat fur loss and odor from cats and dogs. The campaign should use POS, DM and veterinary magazines.
Rationale: Our idea was to use home's similar problems in a cleaver way to call attention about the dogs and cats problems. As part of the strategy we used unusual design to contrast in the quite polluted visual vets magazines.
What have I done in this print campaign? IDEA / ART DIRECTION + DESIGN + COPYWRITE + ILLUSTRATION + ARTWORK