Fruki Energy Drink

(spec idea)

More often than not, waking up early is a pain in the arse. Fruki guaraná is a typical Brazilian energy drink that perks up your mornings and helps you start your day full of vitality.

Epic Wake-Ups by Fruki [activation]

To show Frukis' awakening power, we would launch an activation/experiential campaign to wake up people in the most epic ways ever.

1. First off, we would make a post looking for people with a heavy sleep.

2. Then, counting on the help of family & friends, we would arrange to 'kidnap' the person, removing them out of their house whilst they're still asleep.

3. We would then take them to a massive event packed with people, where they would be woken up in the most unexpected way ever.

4. The idea is to film just a few experiences and turn them into PR content, which would then be shared on social media for the whole World to see.

Wake-Up Gifs [SOCIAL]

Using gifs' shareability, dynamic, and continuous loops, we thought of making an innovative digital campaign that is simple, fun, and easy to spread.

By making a website that would provide a series of wake up pranks short clips and different Fruki icons, we would allow people to combine both elements and create their own epic gifs.