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2014's Briefing: Merial is leader in vaccines for dogs and cats. To keep this position the brand needs constantly be working with veterinaries as they are not able to advertise their vaccines to neither veterinary target or to the pets owners. The strategy is to engage and aware people about the importance of the vaccination. How to make our target to keep sympathising with Merial products?
Solution: For the pets owners their cats or dogs are not only animals, they are part of the family and they have their own peculiar personality. How don't fall in love with these characters!?
What have I done in this campaign? IDEA / ART DIRECTION + DESIGN + ARTWORK