Insight
People when they are about to enter to Universities are just about to discover the real importance of work and money,
Idea
To empower the candidates highlighting that it's the knowledge and attitude that moves the world. And all of it are in their hands.
Output
30" and Outdoor Campaign
"Knowledge, the route to the freedom. - Attitude for knowledge."
— Campaign for university entrance exam from UCS.
"Knowledge and attitude, my favourite soundtrack . - Attitude for knowledge."
"The best cool move is to have attitude. - Attitude for knowledge."